law firm website design

5+ Successful Law Firm Website Designs and Why They Work

Clients expect a professional appearance and tone with a law firm. The law firm website design should reflect this image. Great design with authoritative content improves visitor satisfaction, leading to more service inquiries.

Imagine the opposite:

What if someone were to land on a website looking frozen in time since the ’90s? What if they had trouble navigating, preventing them from learning about services?

That’s no good.

Unfortunately, many law firms operate out-dated websites. They’re clunky and actually detrimental to the firm’s practice and lead generation intent. In some ways, the clunky site is turning potential clients to competitors!

What goes into a successful law firm website? What design features are a must to compete with nationwide firms? Keep reading to find out.

A Lesson in Law Firm Website Design

Picking apart a competitor’s website is one of the best ways to make improvements to your own. Larger firms have likely spent thousands developing their website. And, likely even more money refining its experience, conversion rates, and SEO.

Keep this in mind when browsing:

  • What stands out
  • What they push

Answers to these two keep the site simple yet effective. Your site isn’t bogged down by superfluous features and distractions. 

Have a look at the following for your law firm web design inspiration:

1. Small.law

Small.law takes the minimalist approach to web design.

You’re greeted with a stark bonsai tree and a simple header: “Vancouver business lawyer. Nothing Fancy”. As you scroll, you learn about Jeremy’s legal services with up-front pricing. 

The page flows straight to a contact form. Simple and effective.

What makes it good

It’s not so much what it does great but what it avoids: bloat. Visitors get a complete overview of legal services without dancing around the topic. 

  • SEO-focused
  • Fast loading
  • Simple, distraction-free

The storytelling conveys a personality as if you’re in direct communication. This is great for connecting with its visitors. The personal experience helps visitors overcome their objections to the services.

2. ForThePeople.com

What stands out the moment you land on the page? A warm, greeting smile from the firm’s center, John Morgan. As you scroll, you’re prompted not by their services but by their work. This includes testimonials, winning verdicts, and nationwide coverage.

What makes it good

  • Branded
  • Personalized
  • Detailed

A glance through each service page shows a keen eye for design. On-page SEO is extensive, supported by stats, structure, and reviews. The sense of family is strong, building an emotional connection with potential clients.

The front-and-center contact is a perfect example of a refined sales funnel. Users get reminded of the firm’s expertise and value through reviews and verdicts. Plus, the pop-up creates instant engagement — something worth exploring in your design.

3. FKBeatty.com

The offices of Feldman, Kronfeld, and Beatty displays your standard law site. Yet, it feels at home if you were a New York resident. The site displays NYC images, relevant NYC keywords, and tailored NYC content.

The use of buttons and extensive interlinking makes navigation a breeze. This, alone, will deliver the appropriate content and offers to visitors. Add an instant calling feature and sidebar contact and they’re surely gaining leads.

What makes it good

  • Embraces its location
  • Intuitive navigation
  • Decluttered

The FKBeatty website is a perfect starting point for fledgling law firms. It’s nothing special, but worth noting because it’s simple and effective. The effectiveness is what matters, after all.

4. JLongtinLaw.com

JLongtin Law takes a page out of the minimalist playbook. Disregarding the hero image, what stands out is the use of “compassionate”. As you scroll, you get the sense the attorneys care for the wellbeing of their clients.

The simple design of the site prevents distractions. This drives visitors to services pages where they’re greeted by a host of videos. This firm is a great example of leveraging video marketing for lead acquisition.

What makes it good

  • Video content
  • Soft but striking wording
  • Approachable personalities

There are ways to improve the law firms marketing. Adding a prominent call-to-action is one such addition. Yet, the whole experience flows, keeping you engaged until you’re on the phone with the firm.

5. ChicagoLawyer.com

A keyword rich domain and keyword use set ChicagoLawyer.com a frontrunner in its space. It may not have the charming personality of our other examples. But, it does an amazing job in using content and SEO to lock in leads.

What makes it good

  • Strong site structure
  • Extensive SEO use
  • Refined sales funnel

Those with a budget should consider this law firm design as a top-tier example. Point your dev at this site and they’ll have everything needed to work off of when developing yours. In fact, you can likely use their work as a template for much of your law firm marketing and content ideas.

The Common, Must-Have Features in Law Firm Web Design

What is the TL;DR of legal web design? Consider the following:

  • Personality — Ditching stock photos for real images of the team. And, conveying their message as they would in-person (jargon-free).
  • Boldness — Large, striking hero images conveying power. This includes the team or legal images one associate with expertise and law.
  • Up-front Messages — Not burying the important information like fee structures. They value a visitor’s time, letting them get in, educated, and primed.
  • Strengths and Weaknesses — They’re refined in this message and service. They tout their expertise while admitting their faults. They use transparency as a selling point.
  • Simplicity — Avoiding redundant contact forms and fields. Business gets discussed in-person or over-the-phone. They don’t place contact hurdles because they know many clients are in dire needs.

There are, of course, dozens of microfeatures that make a great law site. But, if you can nail the power, authority, and value then you’re 80% of the way there.

Like What You See? Let’s Make It Happen

Whether you want to replicate the look of a great law firm website design. Or, want to add features you found in the examples — count on us to get it done.

We’ll help you build or redesign your online presence.

Call now, (855) 350-0707, or browse our expert web design services. We’d love to work with you in developing a law firm website you can be proud of.