Mariner Title

Custom SEO Report

Introduction

Businesses that wish to grow globally require global representation, and the best way to achieve this is to have an effective web presence. Databerry works directly with business to custom craft websites that incorporate the specific features they need to succeed, while also handling the essential aspects of web deployment, management, and maintenance.

Businesses that wish to grow globally require global representation, and the best way to achieve this is to have an effective web presence. Databerry works directly with business to custom craft websites that incorporate the specific features they need to succeed, while also handling the essential aspects of web deployment, management, and maintenance.

Opportunity

We analyzed the category and identified two competitors who ranked well on potential search terms.

The table above uses current rankings of your website and compares them to Premier Title Company and Title Company of Florida. The dollar value uses the current rankings of each website and then estimates the value of the traffic it receives from organic sources assuming that an organic click is worth the prevailing average CPC (Cost Per Click). Each keyword value is then added to create an estimated traffic value. This analysis is very useful when analyzing the strengths and weaknesses of competitors. In summary, the Monthly Traffic Value metric is mainly something we use to give us a way to compare sites from an SEO perspective.

his analysis shows that both competitors have a significant advantage over Mariner Title. The table below shows a sampling of the important keywords and the specific rankings for each website. The ranking columns indicate which position a website has on the search term (e.g., 12 would typically show on the second page).

The good news is that there are hundreds of searches each month on the exact services that Mariner Title provides. The opportunity is to improve the Mariner Title website and promote it to improve its rankings on these in-demand terms.

Since Mariner Title, doesn’t have strong rankings yet, we recommend targeting a realistic set of keywords to start the campaign and get on the rankings map. As a part of our service, we will do a detailed analysis and recommend an initial set of keywords.

Methodologies

The components

Top rankings require three components: Onsite Optimization, Offsite Promotion, and Site Engagement by real users. Our program will address onsite optimization and offsite promotion directly. Engagement signals are done by your customers but we will position the website for maximum success.

Methodology 1: On-site Optimization

What is it?

Onsite optimization is a series of tactics used to improve how the search engines see your website and its content.

Keyword Mapping Grade: F

Your website should have a specific page that answers the search query for each of your target keywords. One of the most basic checks is to look at whether the target keywords are present in the page title. None of the likely recommended target keywords are present in page titles, and the site can be optimized much better from a keyword mapping perspective.

In our program we will optimize current pages or build new pages for each keyword target. For example, if we decide to target a keyword, we will have a page dedicated to that topic that is optimized for it.

Site Index Grade: D

Your website has 9 pages indexed by Google. This is very few. We recommend more marketing content and frequent blog posts for maximum search visibility.

Site Speed Grade: C

Site speed is an important user experience component and is also something that the search engines use. Despite the grades below, your site has a decent load time of about 3 seconds. As part of our service, we will provide a detailed report with optimization recommendations to get closer to the ideal of < 1 second.

Mobile Usability Grade: F

It is important to consider how your site looks and operates for mobile users, as a large and growing percentage of Web traffic comes from mobile devices. Mobile usability is also an increasingly important factor in search rankings. In fact, Google has taken the unusual step on announcing that part of its algorithm now includes mobile as a ranking factor.

Your site was judged as “Not mobile-friendly” by Google’s Mobile Friendly Test. We recommend following the suggestions given to make sure site visitors on mobile devices have the best possible experience.

Methodology 2: Off-site Optimization

Offsite Promotion

In addition to the content on your website, search engines look at which websites link back to your website. The general idea is that each link is a vote and the more links your website has the better. Except in Google’s case not all votes are equal. Backlinks from popular websites count more than less popular websites. Popularity is determined by how many links a website has.

Domain Statistics Grade: F

According to Moz, a trusted 3rd party data provider, the Mariner Title website has zero websites linking to it and has an overall authority of 0.0 (out of 100). Title Company of Florida has 7 websites linking to it with an overall authority of 38.0. The website promotion plan we have outlined in this proposal will help improve the domain authority of Mariner Title.

Power Listings Grade: F

According to Yext, almost all of your Local Listings are missing. We recommend claiming them in a standard, consistent format to improve local search results, as well as optimizing your Google My Business page for higher visibility.

Recommendations

Onsite optimization is a series of tactics used to improve how the search engines see your website and its content.

  • Month 1: Optimize the content of your website to incorporate your keywords
  • Month 1: Claim Local Listings and Google My Business page in a standard address format
  • Month 1 and on: Content marketing program to develop content and syndicate information to other websites to increase your backlink count and engage your audience

Client Success-Driven

We measure our success by the successes that we help our clients achieve. As a result, we’ve helped clients launch more than 1,000 projects, while maintaining a 90% return-customer rate, over the course of our 15 years in business.